oa Journal of Marketing - Worry with a capital W : editorial
|Article Title||Worry with a capital W : editorial|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
Happy carefree holidays with cash registers ringing? Whoa chaps, not so fast. While our erstwhile finance minister talked up sentiment in Washington a few weeks ago saying it is far too soon to panic, we should be worried, if our lead story is anything to go by.
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