oa Journal of Marketing - Whither online publishing? : online
|Article Title||Whither online publishing? : online|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
We speak to an industry leader about a burning industry issue: do newspapers and magazines need online extensions and what is the relationship between them? Matthew Buckland, general manager of Mail & Guardian Online, answers questions by Gareth Richards
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