oa Journal of Marketing - Judging a book by its cover
|Article Title||Judging a book by its cover|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Jun 2008|
|Pages||11 - 12|
In the magazine environment, graphic designers, publishers and editors are charged with the complex responsibility of ensuring that the cover of their specific magazine cannot be dismissed. Although there may be a few hard and fast rules that make for a great magazine cover, because magazines differ extensively according to their readership, what works for one will not work for the other.
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