1887

oa Journal of Marketing - Handle with extreme care

Supplement 1
  • ISSN : 1811-9565

 

Abstract

Brand activation in schools needs to be approached with kid gloves, from briefing to design - and most importantly, consultation with all interested parties.

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/content/mfsa1/2008/sup-1/EJC75384
2008-06-01
2017-11-24

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