Journal of Marketing - Jan 2009
Volumes & issues
Author Jeremy MaggsSource: Journal of Marketing 2009 (2009)More Less
Elsewhere in this publication you'll find a brief write up on an advertising conference that took place in late 2008.
The event is hosted by the Journal's sister publication, The Annual. One of the guest speakers was Stafford Masie who manages the Google brand in sub-Saharan Africa. His one mantra spoken time and time again was "bet on the internet - bet on mobile".
Author Gail SchimmelSource: Journal of Marketing 2009 (2009)More Less
I have a pet irritation with print ads - well, truth to tell I have many, but this often raises its irritating head - it's those three little letters and an ampersand : "E & OE". Now I'm a qualified lawyer and know one or two things about contracts, but a few years ago when I started working at the ASA, I had to ask someone what these letters are supposed to mean.
Source: Journal of Marketing 2009, pp 14 –15 (2009)More Less
The new AMPS 2008 data is out. What is interesting is the increase in the monthly household incomes from 1994 to 2008. The break down by LSM group also gives a clear indication of the differences between each group. You have to ask yourself, how can anybody live on a household income of R1 080 per month and then, there are more than 4 people in that household. That question should be put to any right minded politician with an election just around the corner. The information is courtesy of the MediaShop.
Author Roxzanne Van EykSource: Journal of Marketing 2009, pp 16 –17 (2009)More Less
Recession; downturn: two simple words which are powerful enough to cause widespread panic in the marketing industry. And rightfully so, as customer needs invariably do change in a downturn. The million dollar question then is how do marketing professionals adjust their strategies accordingly?
Author Mike PerrySource: Journal of Marketing 2009 (2009)More Less
Too much exposure to the media right now can drive your business to depression. Dramatic headlines from the international financial scene can quickly overwhelm interest in new initiatives. Look on the bright side - South Africa's real economy seems set to grow at 2-3%, infrastructure investment is already flowing and fiscal discipline of the past puts us in a good position to get the funding required to keep this plan on track. 2009 is the year for enthusiastic strategic execution.
Author Andrew ClareSource: Journal of Marketing 2009 (2009)More Less
Author Thumeshni MudeliarSource: Journal of Marketing 2009 (2009)More Less
DStv was launched in South Africa in 1995. Its consumer base has mainly been made up of affluent white people in the LSM 9/10 category, with high levels of disposable income. But in recent years this has changed substantially and it is estimated that the audiences are now 40% black.
Source: Journal of Marketing 2009 (2009)More Less
Andrew Smythe, general manager of SABC radio sales, says the key to making more of a radio budget is good creative. "Considering how cheap it is relatively, I believe our marketers are not making their best efforts to achieve good creative executions," says Smythe. "It's a buyer's market but I think we could do with a lot more clever advertising.