1887

oa Journal of Marketing - Guerrillas in our midst : strong voices

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

It's strange how we, the supposedly enlightened few, immediately reject and indeed distance ourselves from the term guerrilla marketing.

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/content/mfsa1/2009/01/EJC74942
2009-01-01
2017-01-16

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