oa Journal of Marketing - Five ways to get lucky in 2009 : strong voices
|Article Title||Five ways to get lucky in 2009 : strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
Great marketing that strikes a note with consumers often looks like luck. Barack Obama seemed to be very lucky that millions of Americans donated small amounts of money to help him fund his election campaign and crown him a modern day Che Guevara reincarnation.
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