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oa Journal of Marketing - Look at international opportunities in a time of global economic recession : strong voices

 

Abstract

I'm not saying go hell for leather here - but when you have a successful media platform in the local market and you've weighed up the pros and cons, consider exporting it to foreign shores. If there was ever an opportunity to do it, it's now!

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/content/mfsa1/2009/01/EJC74944
2009-01-01
2016-12-08
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