oa Journal of Marketing - What's in the message? : strong voices
|Article Title||What's in the message? : strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
The journal hosted a forum recently, asking whether marketing is evil. Evil is a strong word. There were many grey beards defending how clever these payoff lines were or the customer segmentation strategies allowed people choice - which is the ultimate goal of society. But is it?
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