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oa Journal of Marketing - What's in the message? : strong voices

 

Abstract

The journal hosted a forum recently, asking whether marketing is evil. Evil is a strong word. There were many grey beards defending how clever these payoff lines were or the customer segmentation strategies allowed people choice - which is the ultimate goal of society. But is it?

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/content/mfsa1/2009/01/EJC74945
2009-01-01
2016-12-08
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