oa Journal of Marketing - Hiring a branding agency : branding
|Article Title||Hiring a branding agency : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.
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