oa Journal of Marketing - The death of advertising - an obituary : advertising
|Article Title||The death of advertising - an obituary : advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
|Pages||39 - 40|
It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still an important part of developing communications campaigns, just like film and photography are an important part of making most advertising. But you cannot describe advertising as the film industry. Describing brand communications as advertising is equally myopic and inadequate.
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