1887

oa Journal of Marketing - A key consideration for brands of the future : advertorial

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

The current economic crisis is not the only factor forcing organisations to reconsider their business models and relative strategies.

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/content/mfsa1/2009/01/EJC74949
2009-01-01
2017-01-24

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