oa Journal of Marketing - Absa - a step ahead of its competitors : advertisement
|Article Title||Absa - a step ahead of its competitors : advertisement|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
|Pages||34 - 35|
In advertising circles, financial institutions are seldom associated with great creative opportunities. You don't hear art directors running through agency corridors yelling "Woohoo! I got a bank brief!" Copywriters don't jump for joy at the prospect of an interest rate ad.
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