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oa Journal of Marketing - Stuck in a timewarp : online

 

Abstract

Large retailers in South Africa seem to be stuck in a time warp when it comes to their online presence. Retailers in the rest of the world have somehow burst through the dot com bubble to emerge with powerful and effective online marketing and retail platforms, as opposed to simply bursting with the bubble as so many South African retailers have done.

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/content/mfsa1/2009/01/EJC74954
2009-01-01
2016-12-04
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