oa Journal of Marketing - Stuck in a timewarp : online
|Article Title||Stuck in a timewarp : online|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
Large retailers in South Africa seem to be stuck in a time warp when it comes to their online presence. Retailers in the rest of the world have somehow burst through the dot com bubble to emerge with powerful and effective online marketing and retail platforms, as opposed to simply bursting with the bubble as so many South African retailers have done.
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