oa Journal of Marketing - Newspapers fighting for every rand : newspaper
|Article Title||Newspapers fighting for every rand : newspaper|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
Sarel du Plessis, chief executive of Media24's advertising division, Ads24, says the past eight months are the most difficult in the 29 years he has been in newspapers. "From an incredible high in April 2008 to an all time low in October.
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