1887

oa Journal of Marketing - DStv ARs challenged : TV

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

DStv was launched in South Africa in 1995. Its consumer base has mainly been made up of affluent white people in the LSM 9/10 category, with high levels of disposable income. But in recent years this has changed substantially and it is estimated that the audiences are now 40% black.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2009/01/EJC74958
2009-01-01
2017-06-24

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error