1887

oa Journal of Marketing - CRM - driving sales with you : CRM

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

Customer relationship management (CRM) systems are seen by many companies as a must have in order to reach new levels of profitability, by improving customer and potential customer relationships.

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/content/mfsa1/2009/01/EJC74961
2009-01-01
2017-11-22

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