oa Journal of Marketing - Balancing strategic flexibilty with enthusiasm for execution : strategy



Too much exposure to the media right now can drive your business to depression. Dramatic headlines from the international financial scene can quickly overwhelm interest in new initiatives. Look on the bright side - South Africa's real economy seems set to grow at 2-3%, infrastructure investment is already flowing and fiscal discipline of the past puts us in a good position to get the funding required to keep this plan on track. 2009 is the year for enthusiastic strategic execution.


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