oa Journal of Marketing - Balancing strategic flexibilty with enthusiasm for execution : strategy
|Article Title||Balancing strategic flexibilty with enthusiasm for execution : strategy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
Too much exposure to the media right now can drive your business to depression. Dramatic headlines from the international financial scene can quickly overwhelm interest in new initiatives. Look on the bright side - South Africa's real economy seems set to grow at 2-3%, infrastructure investment is already flowing and fiscal discipline of the past puts us in a good position to get the funding required to keep this plan on track. 2009 is the year for enthusiastic strategic execution.
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