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oa Journal of Marketing - Recession-proof marketing strategies : strategy

 

Abstract

Recession; downturn: two simple words which are powerful enough to cause widespread panic in the marketing industry. And rightfully so, as customer needs invariably do change in a downturn. The million dollar question then is how do marketing professionals adjust their strategies accordingly?

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/content/mfsa1/2009/01/EJC74966
2009-01-01
2016-12-08
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