oa Journal of Marketing - Recession-proof marketing strategies : strategy
|Article Title||Recession-proof marketing strategies : strategy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Jan 2009|
|Pages||16 - 17|
Recession; downturn: two simple words which are powerful enough to cause widespread panic in the marketing industry. And rightfully so, as customer needs invariably do change in a downturn. The million dollar question then is how do marketing professionals adjust their strategies accordingly?
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