oa Journal of Marketing - A glimpse at AMPS 2008 : AMPS
|Article Title||A glimpse at AMPS 2008 : AMPS|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
|Pages||14 - 15|
The new AMPS 2008 data is out. What is interesting is the increase in the monthly household incomes from 1994 to 2008. The break down by LSM group also gives a clear indication of the differences between each group. You have to ask yourself, how can anybody live on a household income of R1 080 per month and then, there are more than 4 people in that household. That question should be put to any right minded politician with an election just around the corner. The information is courtesy of the MediaShop.
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