oa Journal of Marketing - A glimpse at AMPS 2008 : AMPS
The new AMPS 2008 data is out. What is interesting is the increase in the monthly household incomes from 1994 to 2008. The break down by LSM group also gives a clear indication of the differences between each group. You have to ask yourself, how can anybody live on a household income of R1 080 per month and then, there are more than 4 people in that household. That question should be put to any right minded politician with an election just around the corner. The information is courtesy of the MediaShop.
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