oa Journal of Marketing - Wasting ink : ASA rulings



I have a pet irritation with print ads - well, truth to tell I have many, but this often raises its irritating head - it's those three little letters and an ampersand : "E & OE". Now I'm a qualified lawyer and know one or two things about contracts, but a few years ago when I started working at the ASA, I had to ask someone what these letters are supposed to mean.


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