oa Journal of Marketing - Wasting ink : ASA rulings
|Article Title||Wasting ink : ASA rulings|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
I have a pet irritation with print ads - well, truth to tell I have many, but this often raises its irritating head - it's those three little letters and an ampersand : "E & OE". Now I'm a qualified lawyer and know one or two things about contracts, but a few years ago when I started working at the ASA, I had to ask someone what these letters are supposed to mean.
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