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oa Journal of Marketing - A marketing super-hero : marketer profile

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

From the very start it was never going to be easy for the 2010 Football World Cup local organising committee to find a high powered marketing professional.

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/content/mfsa1/2009/01/EJC74970
2009-01-01
2017-03-30

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