oa Journal of Marketing - None spared the bloodletting : media overview
|Article Title||None spared the bloodletting : media overview|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
|Pages||8 - 9|
What is a marketer to do when budgets are cut? This overview of the outlook among media owners paints the background for our articles on how marketers can get the best value out of newspapers, magazines, radio and outdoor in the current straightened circumstances.
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