oa Journal of Marketing - Weathering the storm : the big story
|Article Title||Weathering the storm : the big story|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jan 2009|
|Pages||3 - 4|
It's official: marketing budgets are being slashed. We asked some of the country's top practitioners for their best advice on what to do in hard times.
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