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oa Journal of Marketing - Weathering the storm : the big story

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

It's official: marketing budgets are being slashed. We asked some of the country's top practitioners for their best advice on what to do in hard times.

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/content/mfsa1/2009/01/EJC74974
2009-01-01
2017-08-20

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