Journal of Marketing - Jan 2009
Volumes & issues
Author Glen TomlinsonSource: Journal of Marketing 2009 (2009)More Less
Large retailers in South Africa seem to be stuck in a time warp when it comes to their online presence. Retailers in the rest of the world have somehow burst through the dot com bubble to emerge with powerful and effective online marketing and retail platforms, as opposed to simply bursting with the bubble as so many South African retailers have done.
Source: Journal of Marketing 2009, pp 34 –35 (2009)More Less
In advertising circles, financial institutions are seldom associated with great creative opportunities. You don't hear art directors running through agency corridors yelling "Woohoo! I got a bank brief!" Copywriters don't jump for joy at the prospect of an interest rate ad.
Author Mike StopforthSource: Journal of Marketing 2009, pp 36 –37 (2009)More Less
The honeymoon is over. Much of the hype and noise surrounding social media and its meteoric rise (especially in the US) has abated. Perhaps owing to the global economic crisis, arguably due to the apparent lack of sustainable business models and possibly as a result of some semblance of reasonable thinking, we're no longer reading about $1,6 billion investments in YouTube and $15 billion Facebook valuations.
Author Lisa SteingoldSource: Journal of Marketing 2009 (2009)More Less
Source: Journal of Marketing 2009 (2009)More Less
Should the proposed amendment be passed, it would mean that all alcohol product advertisements or any advertisement depicting alcohol products on billboards, street pole advertising, moving billboards, branded delivery vehicles, advertising on shop or factory fronts and any other form of advertising facing or visible from a public road will be banned.
Source: Journal of Marketing 2009, pp 39 –40 (2009)More Less
It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still an important part of developing communications campaigns, just like film and photography are an important part of making most advertising. But you cannot describe advertising as the film industry. Describing brand communications as advertising is equally myopic and inadequate.
Author Richard LendrumSource: Journal of Marketing 2009 (2009)More Less
The journal hosted a forum recently, asking whether marketing is evil. Evil is a strong word. There were many grey beards defending how clever these payoff lines were or the customer segmentation strategies allowed people choice - which is the ultimate goal of society. But is it?
Author Ken VarejesSource: Journal of Marketing 2009 (2009)More Less