oa Journal of Marketing - Twitter not for the birds
|Article Title||Twitter not for the birds|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Twitter offers users the opportunity to register a free account, and then asks a simple question: ''What are you doing?'' to which the user responds in 140 characters, about the length of a standard SMS. So, driving to work in the morning, my ''tweet'' might sound something like, ''N3 North is hectic, listening to 702 and catching up on podcasts''.
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