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oa Journal of Marketing - Twitter not for the birds

 

Abstract

Twitter offers users the opportunity to register a free account, and then asks a simple question: ''What are you doing?'' to which the user responds in 140 characters, about the length of a standard SMS. So, driving to work in the morning, my ''tweet'' might sound something like, ''N3 North is hectic, listening to 702 and catching up on podcasts''.

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/content/mfsa1/2009/02/EJC74827
2009-02-01
2016-12-08
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