oa Journal of Marketing - Pipping the Sundays
|Article Title||Pipping the Sundays|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Marketers, like many journalists, have always regarded Saturday papers as the least read, generally thinnest editions of the week. Yet it is these editions that carry supplements for car sales and house hunting. Now a new breeze is blowing on Saturdays. A wind vane registering the change is Business Day's Weekender.
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