oa Journal of Marketing - Wit replaces smut in the battle of the billboards



Jean du Plessis, a director at outdoor media company Brandfuel, whose clients include Lollipop Lounge and The Grand, says he approaches billboards purely from a business point of view. He looks at the creative merits of a sign, as well as whether it complies with municipal by-laws as well as legal and Advertising Standards Authority (ASA) guidelines, before giving it the go-ahead.


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