oa Journal of Marketing - Wit replaces smut in the battle of the billboards
|Article Title||Wit replaces smut in the battle of the billboards|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Pages||38 - 39|
|Issue||Feb / Mar 2009|
Jean du Plessis, a director at outdoor media company Brandfuel, whose clients include Lollipop Lounge and The Grand, says he approaches billboards purely from a business point of view. He looks at the creative merits of a sign, as well as whether it complies with municipal by-laws as well as legal and Advertising Standards Authority (ASA) guidelines, before giving it the go-ahead.
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