1887

oa Journal of Marketing - Corporate Events - a complete waste of time?

Volume 2009, Issue 02
  • ISSN : 1811-9565

 

Abstract

A winning marketing strategy should certainly include an event or two as part of the overall brand communication.

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/content/mfsa1/2009/02/EJC74833
2009-02-01
2017-03-01

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