oa Journal of Marketing - Making your agency sweat
|Article Title||Making your agency sweat|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Andreas Weiss, CEO of Aegis Media South Africa, the umbrella company of media buying and planning companies Carat, Ileum Connections and Isobar, says that in economically difficult times the pressure for marketers is twofold: to demonstrate effective cost-awareness and at the same time to secure sales and market penetration.
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