oa Journal of Marketing - Are SA's political parties brand ready
|Article Title||Are SA's political parties brand ready|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Marcus Brewster Publicity's Hein Kaiser says politicians in South African need to wake up to the fact that politics has shifted from policies to personality.
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