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oa Journal of Marketing - Surviving 2009 : media secrets

Volume 2009, Issue 02
  • ISSN : 1811-9565

 

Abstract

A possible source of consolation for the marketing industry in SA, as we contemplate a rather bleak 2009, is the slew of international articles and papers proffering insights and advice on how to survive recessions.

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/content/mfsa1/2009/02/EJC74839
2009-02-01
2017-08-21

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