oa Journal of Marketing - 23 ways to rev up your brand
|Article Title||23 ways to rev up your brand|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Pages||11 - 13|
|Issue||Feb / Mar 2009|
The principles of marketing in a recession are very different to those that work in more prosperous times. But they are not primarily about discounting.
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