oa Journal of Marketing - The great propagandist! Marketing lessons from Napoleon Bonaparte : 5 strong voices
|Article Title||The great propagandist! Marketing lessons from Napoleon Bonaparte : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Master your business; deliver above expectation; control the flow of information about you or your company; never forget that everything you do is in public. Four simple tenets that apply to marketers as much today as they did in the Napoleonic era.
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