oa Journal of Marketing - Neil Hart : masters of sensationalism : 5 strong voices
So the purpose of this rant is to encourage the industry to think more alike while at the same time we strive with all our minds to think different. Our concepts and strategies have to be different - they are the pulsing lifeblood for our industry. But our methodology should be more aligned, more comparable - it's not a bad thing. In fact it may even do us proud as the road we are travelling seems to be better tarred then it was a decade ago.
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