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oa Journal of Marketing - Andy rice asks : where are you when we need you, maurice & charles? : 5 strong voices

Volume 2009, Issue 02
  • ISSN : 1811-9565

 

Abstract

And here's the final cherry on top. With this job, there's no need to do any of that dreary market research or strategy development stuff, because every newspaper, every radio station, every TV channel and every other half decent (and not so decent) current affairs medium will all be falling over themselves to give you the complete low-down on what your prospects think about you and your competitors, and which brand they intend to support on the Big Day. Plus, of course, no end of unsolicited advice on what you need to do to change that projected outcome.

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/content/mfsa1/2009/02/EJC74848
2009-02-01
2017-09-23

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