oa Journal of Marketing - Terry Behan asks : are consumers suffering from a new illness?
|Article Title||Terry Behan asks : are consumers suffering from a new illness?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2009|
|Issue||Feb / Mar 2009|
Forked tongue syndrome, as it has been recently coined by a well-know trend analyst, is a psychological condition that is afflicting millions of consumers across the world.
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