Journal of Marketing - Feb / Mar 2009
Volumes & issues
Feb / Mar 2009
Author Roxzanne Van EykSource: Journal of Marketing 2009 (2009)More Less
Andreas Weiss, CEO of Aegis Media South Africa, the umbrella company of media buying and planning companies Carat, Ileum Connections and Isobar, says that in economically difficult times the pressure for marketers is twofold: to demonstrate effective cost-awareness and at the same time to secure sales and market penetration.
Author Christina KennedySource: Journal of Marketing 2009, pp 38 –39 (2009)More Less
Jean du Plessis, a director at outdoor media company Brandfuel, whose clients include Lollipop Lounge and The Grand, says he approaches billboards purely from a business point of view. He looks at the creative merits of a sign, as well as whether it complies with municipal by-laws as well as legal and Advertising Standards Authority (ASA) guidelines, before giving it the go-ahead.
Author Graeme AddisonSource: Journal of Marketing 2009 (2009)More Less
Marketers, like many journalists, have always regarded Saturday papers as the least read, generally thinnest editions of the week. Yet it is these editions that carry supplements for car sales and house hunting. Now a new breeze is blowing on Saturdays. A wind vane registering the change is Business Day's Weekender.
Author Mike StopforthSource: Journal of Marketing 2009 (2009)More Less
Twitter offers users the opportunity to register a free account, and then asks a simple question: ''What are you doing?'' to which the user responds in 140 characters, about the length of a standard SMS. So, driving to work in the morning, my ''tweet'' might sound something like, ''N3 North is hectic, listening to 702 and catching up on podcasts''.
Author Gail SchimmelSource: Journal of Marketing 2009 (2009)More Less
While a certain amount of legal process and even jargon is necessary to protect the rights of the parties (including the marketer!), there are areas where this criticism is arguably valid. One of these areas is perhaps the decisions of the Final Appeal Committee (FAC). It was and is desirable that the decisions of this committee be respected and be of a quality comparable with other decision-making bodies. For this reason, a retired judge is the preferred chair for the FAC, and the current incumbent, Mervyn King, fulfils this requirement. Of course, with a retired judge, one has to up the level of argument, and it is seldom that a matter is argued by anything less than senior counsel. The result, while very interesting and meaningful to the lawyers, is sometimes confusing to marketers. Which presents a problem as it is these decisions that are binding on the ASA's other committees.
Source: Journal of Marketing 2009 (2009)More Less
Driven initially by voice and then email on the fly, users have more recently been released from the constraints of desk-bound jobs and are taking advantage of an array of integrated applications such as mobile customer relationship management (CRM). Astute organisations "see the light" and have begun evaluating the benefit mobility brings into various customer interaction points within their organisations.