Journal of Marketing - Apr / May 2009
Volumes & issues
Apr / May 2009
Author Jeremy MaggsSource: Journal of Marketing 2009 (2009)More Less
The nice or not so nice thing about media-man Harry Herber is he doesn't mince his words. "Twenty percent, boet, advertising is down twenty percent and it going to be tough until the end of the year."
Fair enough Harry, ad-spend budgets are as tight as JZ's legal team after an NPA news conference, but is it a straight cut off the top line or are marketers beginning to wise up a little and look for more bang for the proverbial buck?
Author Andy RiceSource: Journal of Marketing 2009 (2009)More Less
Author Kristina CouzynSource: Journal of Marketing 2009 (2009)More Less
Shopper marketing is often seen as the sharper end of marketing as it is perceived to offer quick and measurable return on investment, which has become critically important in today's tough times. No longer the poor cousin of above the line, many marketers are viewing the point of sale as the "first moment of truth".
Author Jerry MpufaneSource: Journal of Marketing 2009 (2009)More Less
Author Abey MokgwatsaneSource: Journal of Marketing 2009 (2009)More Less
Election time is upon us and I can't help but become introspective about what it will take to advance our country. It is in this frame of mind that I realise marketers invest the majority of their talents in selling fast foods that make us fat, drinks that destroy families, cars that warm up the globe and drugs that keep us dependent. Little effort is spent addressing HIV Aids, cancer, poverty. What more of an opportune time to inspire my peers to get involved in political dialogue instead of whining about what isn't working?
Author Trevor OrmerodSource: Journal of Marketing 2009 (2009)More Less
Author Cheryl HunterSource: Journal of Marketing 2009, pp 12 –13 (2009)More Less
Companies are pulling back on branding and marketing as tough times start to bite and salary freezes have been implemented in some industries. It's in times like this that marketing suffers the most as it still has not taken its rightful place on the board and is easily confused with 'advertising, PR and sales.'
Author Ivan MorokeSource: Journal of Marketing 2009 (2009)More Less
Why are strong brands more durable in a recession?
How do you keep a brand's head above water when times are tough?
Can you take chances and risks with a brand right now?
How demanding are clients right now?
What is the one critical thing they want from your agency?
How do you deliver more on tighter budgets?
Is brand SA in trouble?
Author Oresti PatriciosSource: Journal of Marketing 2009, pp 22 –23 (2009)More Less
The recession is caught in the full glare of the global media, so much so that it dominates news, culture and conversation. And if the world wasn't quite so caught up in fear like the proverbial deer in headlights, it would have noticed another economic revolution happening alongside the downturn.
Author Mike PerrySource: Journal of Marketing 2009 (2009)More Less
Source: Journal of Marketing 2009, pp 30 –31 (2009)More Less
It's tough out there, and brands, even the strong ones, are struggling to survive. The 'R' word being bandied about is not helping matters either. Recession is defined as general slowdown in economic activity in a country over a sustained period of time, or a business cycle contraction. So what can marketers do to turn recession into revenue?