oa Journal of Marketing - Ad test - the Woolworths R100 meal
|Article Title||Ad test - the Woolworths R100 meal|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Issue||Apr / May 2009|
Lying manipulative opportunistic marketing sons of ... ? Consumer champions with our wallets as their very best interest. Or somewhere in-between? This is a new feature we'll run when someone in The Journal's community sees an ad that needs its veracity tested.
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