1887

oa Journal of Marketing - Ad test - the Woolworths R100 meal

 

Abstract

Lying manipulative opportunistic marketing sons of ... ? Consumer champions with our wallets as their very best interest. Or somewhere in-between? This is a new feature we'll run when someone in The Journal's community sees an ad that needs its veracity tested.

Loading

Article metrics loading...

/content/mfsa1/2009/04/EJC74379
2009-04-01
2016-12-07
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error