1887

oa Journal of Marketing - Magazine Mogul on going digital

Volume 2009, Issue 04
  • ISSN : 1811-9565

 

Abstract

Finding ways to make money in the digital space while creating the magazine of the future that will entice the new-age reader to buy it again and again are but some of the challenges facing the magazine industry, says George Green, chairman of Hearst Magazines.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2009/04/EJC74382
2009-04-01
2017-05-26

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error