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oa Journal of Marketing - Magazine Mogul on going digital

 

Abstract

Finding ways to make money in the digital space while creating the magazine of the future that will entice the new-age reader to buy it again and again are but some of the challenges facing the magazine industry, says George Green, chairman of Hearst Magazines.

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/content/mfsa1/2009/04/EJC74382
2009-04-01
2016-12-06
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