oa Journal of Marketing - Magazine Mogul on going digital
|Article Title||Magazine Mogul on going digital|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Pages||38 - 39|
|Issue||Apr / May 2009|
Finding ways to make money in the digital space while creating the magazine of the future that will entice the new-age reader to buy it again and again are but some of the challenges facing the magazine industry, says George Green, chairman of Hearst Magazines.
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