oa Journal of Marketing - Spreading kulula's brand wings
|Article Title||Spreading kulula's brand wings|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Pages||32 - 33|
|Issue||Apr / May 2009|
Establishing who the competition is determines how you bring your brand to the consumer, says Kulula's new marketing boss Heidi Brauer, whose holding company, Comair, has the BA and kulula airline brands in South Africa.
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