oa Journal of Marketing - Brand survival : be bold
|Article Title||Brand survival : be bold|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Pages||30 - 31|
|Issue||Apr / May 2009|
It's tough out there, and brands, even the strong ones, are struggling to survive. The 'R' word being bandied about is not helping matters either. Recession is defined as general slowdown in economic activity in a country over a sustained period of time, or a business cycle contraction. So what can marketers do to turn recession into revenue?
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