oa Journal of Marketing - Oh, boy! Marketers take note
|Article Title||Oh, boy! Marketers take note|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Pages||28 - 29|
|Issue||Apr / May 2009|
It's something that women have, for a long time now, been wishing for : a guide to understanding what men think, and why they behave as they do. Welcome to Discovery Network's groundbreaking study of the modern male mind : Species : A User's Guide to Young Men.
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