oa Journal of Marketing - Proactive advertising : death by recession?
|Article Title||Proactive advertising : death by recession?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Issue||Apr / May 2009|
It was a tiny spark of an idea that became South Africa's most awarded ad campaign ... and made bucket-loads of money for the product.
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