oa Journal of Marketing - Head to head with Ivan Moroke
|Article Title||Head to head with Ivan Moroke|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Issue||Apr / May 2009|
Why are strong brands more durable in a recession?
How do you keep a brand's head above water when times are tough?
Can you take chances and risks with a brand right now?
How demanding are clients right now?
What is the one critical thing they want from your agency?
How do you deliver more on tighter budgets?
Is brand SA in trouble?
Article metrics loading...