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oa Journal of Marketing - Head to head with Ivan Moroke

 

Abstract

Why are strong brands more durable in a recession?


How do you keep a brand's head above water when times are tough?
Can you take chances and risks with a brand right now?
How demanding are clients right now?
What is the one critical thing they want from your agency?
How do you deliver more on tighter budgets?
Is brand SA in trouble?

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/content/mfsa1/2009/04/EJC74393
2009-04-01
2016-12-07
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