1887

oa Journal of Marketing - Marketing salaries plummet

 

Abstract

Companies are pulling back on branding and marketing as tough times start to bite and salary freezes have been implemented in some industries. It's in times like this that marketing suffers the most as it still has not taken its rightful place on the board and is easily confused with 'advertising, PR and sales.'

Loading

Article metrics loading...

/content/mfsa1/2009/04/EJC74396
2009-04-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error