oa Journal of Marketing - Surprise, surprise. Even Percy and Herschelle can teach you a thing or two : 5 strong voices
|Article Title||Surprise, surprise. Even Percy and Herschelle can teach you a thing or two : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2009|
|Issue||Apr / May 2009|
I once had a girl friend from New Zealand. She was a sporty thing, in more ways than one, including an unquenchable belief in the sporting prowess of her fellow Kiwis. Whatever the code, whatever the tournament, she backed her country to win every time.
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