oa Journal of Marketing - So just what is a voice : MASA
|Article Title||So just what is a voice : MASA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Chris De Villiers|
|Publication Date||Apr 2009|
|Issue||Apr / May 2009|
In response to our invitation for queries, we received a number asking what exactly we mean when we claim the association acts as a "voice" for marketers.
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