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oa Journal of Marketing - Below the line : the starting point

 

Abstract

The nice or not so nice thing about media-man Harry Herber is he doesn't mince his words. "Twenty percent, boet, advertising is down twenty percent and it going to be tough until the end of the year."


Fair enough Harry, ad-spend budgets are as tight as JZ's legal team after an NPA news conference, but is it a straight cut off the top line or are marketers beginning to wise up a little and look for more bang for the proverbial buck?

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/content/mfsa1/2009/04/EJC74405
2009-04-01
2016-12-07
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